From PLoS Medicine, a nice article on ghost-writing by a former writer, with interesting information about why she did it, and why she stopped doing it. It is also very interesting to get an insight into exactly how the pharmaceutical industry is able to manipulate the publication of articles and the direct education of clinicians. A … Continue reading A Ghostwriter’s insight into the industry
Tag: marketing
New “Law” Attempts to Explain Strategies Drug Marketers Use to Sway Prescribing, March 16, 2011, Mitka 305 (11): 1083 — JAMA An interesting and concise new article on the influence of marketing on prescribing patterns was published online in the American Journal of Public Health and then picked up in the commentary of JAMA. It … Continue reading More aggressive marketing ∝ 1/benefit-to-harm ratio
