Do people outside of universities want to read peer-reviewed journal articles?

I asked a question on Twitter about whether or not people actually tried to read the peer-reviewed journal articles (not just the media releases), and if they encountered paywalls when they tried. This is what happened:

[Click on the time/date to see the conversation]

In case you don’t want to read through the whole conversation, it turns out that every person who answered the question said that they have in the past tried to access peer-reviewed journal articles, and that they have been stopped by paywalls. Some said it happened all the time.

There is very little evidence to show the prevalence of access and blocked access by the “interested public” for peer-reviewed journal articles. Some people seem to assume that only other scientists (or whatever) would be interested in their work, or that everything the “public” need to know is contained in a media release or abstract.

I think the results tell us a lot about the consumption of information by the wider community, the importance of scientific communication, the problem with the myth that only scientists want to read scientific articles, and the great need for free and universal access to all published research.

So far, I’ve been collecting whatever evidence I can get my hands on to relate to this question, especially in medicine, and I’ll add these pieces one by one below, just in case you are interested.

  1. Open access articles are downloaded and viewed more often than other articles, even when they do not confer a citation advantage. This is seen as evidence that people not participating in publishing are accessing the information.Davis, P.M., Open access, readership, citations: a randomized controlled trial of scientific journal publishing. The FASEB Journal, 2011. 25(7): p. 2129-2134.
  2. A Pew Internet Report found that one in four people hit a paywall when searching for health information online. Perhaps more importantly, that 58% of all people have looked for health information online (and in a country where only 81% use the Internet).
    http://www.pewinternet.org/Reports/2013/Health-online/Part-One/Section-9.aspx
  3. From a UNESCO report on the development and promotion of open access: “First, it is known that [people outside of academia] use the literature where it is openly available to them. For example, the usage data for PubMed Central (the NIH’s large collection of biomedical literature) show that of the 420,000 unique users per day of the 2 million items in that database, 25% are from universities, 17% from companies, 40% from ‘citizens’ and the rest from ‘Government and others’.”Swan A. Policy guidelines for the development and promotion of open access, United Nations Educational, Scientific and Cultural Organization, 2012, Paris, France. (Page 30). Available at:  http://www.unesco.org/new/en/communication-and-information/resources/publications-and-communication-materials/publications/full-list/policy-guidelines-for-the-development-and-promotion-of-open-access/Of course, people accessing PubMed Central from domestic IP addresses might often be academics working late at night at home without a VPN (like I am doing now).

About fifty people responded to my question on Twitter. I realise that my audience is probably biased towards the highly-educated, informed, younger, and information-savvy, but I think there are clear and obvious groups of people outside of universities who would be interested in reading published research. These people include doctors, engineers and developers, parents of sick children, politicians and policy-makers, practitioners across a range of disciplines, museum curators, artists, and basically everyone with an interest in the world around them. That this aspect of open access hasn’t been the feature of many surveys or studies seems bizarre to me.

Perhaps most importantly, I think we need to know a lot more about just how often people outside of academia want to access published research, and if problems with access are stopping them from doing so.

Surely the impetus to move towards universal and open access to published research would grow if more academics realised that actually *everyone* wants access to the complicated equations, to the raw data and numbers, and to the authors’ own words about the breadth and limits of the research that they have undertaken.

On open access – practical issues

Upulie Divisekera, prolific tweeter and all-around awesome scientist, wanted to write a thing about open access and was nice enough to ask me for some help. The result, which you can find on Crikey and read for free, captures the costs of publishing and the avenues through which journal publishers make obscene operating profits.

Long story short, it’s because the publishers have convinced academics to give them all their work for free, as well as do the quality assurance tasks. Then they charge the same communities of academics to access them, or they actually charge authors to give them their work for free in the first place. And through all of that, the costs of publishing have probably decreased because everything is online now, instead of in actual printed books that sit in libraries gathering dust. When we think about it like that, it doesn’t make the academics seem very smart. And it’s kind of true. I’ll explain why…

In case you didn’t catch the link to the article, which proved to be quite popular, then here it is.
Why science doesn’t belong to everyone (yet)

After the cost of knowledge became a thing, more and more of mainstream academia started to think about the open access movement and started to jump on the golden bandwagon. Essentially, open access just shifts the costs of publishing from the library to the scientist, but the money comes from the public either way, so I personally don’t see how this sort of shake-up will have a direct effect on the actual cost of knowledge.

There’s a simpler approach that should be considered the responsibility of every research academic considering the submission of a piece of research. And that is to check the self-archiving rules for each journal. It turns out that most of the decent journals to which we might consider submitting work allow researchers to upload pre-prints (yellow) or post-prints (blue/green) already (some after a delay), and most of them will publish your work for free. The journals that don’t give researchers the ability to self-archive are a small enough proportion that they are easily avoided without having to sacrifice readership, impact (and yes, your choice of journal does matter) and good old-fashioned prestige.

And then just let Google work its magic.

Soon enough, your pdf is available as one of “All X versions” on Google Scholar, and will be linked directly to your institutions’ (or your own) webpages. And if you are looking for an article of mine that is “behind a paywall”, google it first before you start bitching about it on the internet because the post-print version is available at the click of a button.

So why aren’t people doing it properly already?

Because it’s not new. It’s not a buzz word. Blue and green coloured-things might not as desirable as gold. But it is important. And if you’re a researcher, you owe it to the public to know it and get it right, on time, every time.

The Google effect: losing your ability to remember things

Here’s a little test for you – can you remember the phone number of your closest relative, partner or friend? For me, I can barely remember my own phone number and address.

Here is an interesting article from Science. Sorry about the lack of open access. For those of us who aren’t psychologists or cognitive scientists, this might seem ‘obvious’, however it’s nice to see it quantified.

Google Effects on Memory: Cognitive Consequences of Having Information at Our Fingertips

I wonder what the effect of search engines and ubiquitous Internet access will have on the youngest generation, who have never been forced to actually store information they need in their brain.

Will they be learning and doing exams the same way as we did when we were in high school or university? My guess is that the future’s “smartest” kids will be the ones with an in-built radar for knowing where to go online to find information and knowing what to information to trust.